Goal to Save Millions of Plastic Bags from Landfills

(Itasca, Ill.) April 22, 2009 – JEWEL-OSCO, a leading Midwest food and drug retailer,
partnered with WFLD FOX Chicago this Earth Day to launch the “Choose to Reuse”
challenge, an initiative aimed at increasing consumer use of reusable bags to keep
millions of plastic bags from ending up in area landfills.

The “Choose to Reuse” program consisted of Public Service Announcements (PSAs)
created by and presented on FOX Chicago, including in-store advertising, and an Earth
Day promotion to give away free reusable bags to the first 100 customers who brought
in 10 plastic bags to be recycled at any JEWEL-OSCO store. “Good Day Chicago”
Meteorologist Mark Strehl also provided live reports throughout Earth Day morning from
JEWEL-OSCO’s first official “green” store, located at 370 N. Desplaines, in Chicago.

“Our company is dedicated to environmental stewardship and eliminating waste through
clean earth projects and recycling,” said JEWEL-OSCO President Keith Nielsen. “This
is a ‘green’ effort in which everyone can participate.”

JEWEL-OSCO has been on the forefront of recycling since 1942 when the company
launched its first paper recycling program. By 1990, the company began a plastic bag
recycling program. Since then, more than 14,200 tons of plastic bags have been
recycled, much of which has been turned into TREX lumber, a synthetic lumber product
used to build park benches, playground equipment and other durable products.

“FOX Chicago is proud to be a part of the ‘Choose to Reuse’ initiative,” said Patrick
Mullen, the station’s Vice President and General Manager. “This is a wonderful
opportunity to demonstrate simple ways that we can all help reduce waste and be a little
more ‘green’ in our everyday lives.”

In support of the “Choose to Reuse” program and the company’s partnership with FOX
Chicago, JEWEL-OSCO made $10,000 donations to two environmental organizations
on Earth Day – The Morton Arboretum, in Lisle, Illinois, and Chicago Gateway Green.

About JEWEL-OSCO
JEWEL-OSCO, a SUPERVALU company, operates 183 stores in Illinois, Iowa and
Indiana. With a market-leading position in Chicago, JEWEL-OSCO stores offer
consumers the convenience of combined grocery and pharmacy retail, in addition to
services such as fuel centers at select locations. Originally established in 1899, the
company and its associates remain committed to the communities they serve. For more
information about JEWEL-OSCO, please visit www.yourjewelosco.com or
www.oscopharmacy.com.

About SUPERVALU Inc.
SUPERVALU INC. is one of the largest companies in the U.S. grocery channel with
estimated annual sales of $42 billion. SUPERVALU holds leading market share
positions across the United States with its approximately 2,500 retail grocery locations,
including nearly 900 in-store pharmacies. Through the company’s nationwide supply
chain network, SUPERVALU provides distribution and related logistics support services
to more than 2,500 independent retailers across the country. SUPERVALU has
approximately 180,000 employees. For more information about SUPERVALU, visit
www.supervalu.com.

About FOX CHICAGO
WFLD FOX Chicago is part of the Fox Television Stations, one of the nation's largest
owned-and-operated network broadcast groups, comprising 27 stations in 18 markets
and covering nearly 37.34% of U.S. television homes. This includes six duopolies in the
top 10 markets: New York, Los Angeles, Chicago, Dallas, Washington, D.C. and
Houston; as well as duopolies in Minneapolis, Phoenix and Orlando.